Practical writing on SEO, paid media and websites for home-services and local businesses. No listicles, no recycled advice.
Oklahoma requires contractors to display their licence number on all advertising. Most trucks comply. Most websites do not — and a website soliciting work is advertising.
Read the post → 12 Aug 2026 · 3 min read“We'll cover your deductible” is one of the most common lines on Texas roofing websites. It is also prohibited by state law, with reported penalties of a $2,000 fine and up to six months in jail.
Read the post → 11 Aug 2026 · 3 min readTexas rule 16 TAC §75.71(h) requires the licence number in advertising that solicits air conditioning work. There are seven exceptions, and a website is not one of them.
Read the post → 10 Aug 2026 · 3 min readA Colorado homeowner can verify a plumber against a state register in thirty seconds. They cannot do the same for an HVAC contractor. Whatever fills that gap has to come from your website.
Read the post → 9 Aug 2026 · 3 min readReplacement is the higher-margin job, so every HVAC website is built to sell it. In a lot of markets that means the site talks past most of the people who land on it.
Read the post → 8 Aug 2026 · 3 min readA homeowner needs a plumber twice a decade. A landlord with fourteen units needs one constantly, pays on invoice, and almost nobody is competing for their business.
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