Acquisition costs keep rising; your email list does not. For most businesses we work with, lifecycle email is the highest-margin revenue in the whole marketing mix — and the most neglected.
No mystery line items. Here is exactly what we do and why each part earns its place.
SPF, DKIM, DMARC, list hygiene and warm-up. Beautiful emails in the spam folder earn nothing.
Welcome, abandoned cart, browse abandonment, post-purchase, winback and replenishment — built once, earning continuously.
Behavioural and value-based segments so your best customers stop getting the same message as someone who signed up yesterday.
Promotional and editorial sends planned around your commercial calendar, written and designed by us.
Lead scoring, sales handoff triggers and sequences that support the deal rather than pestering the prospect.
Subject lines, send times, offers and templates tested with enough volume to mean something.
Authentication, list hygiene and reputation before anything creative. Everything else depends on this.
Automations first — they earn while you sleep and only need building once.
Stop sending everything to everyone. Relevance drives both revenue and deliverability.
Continuous testing on the flows that carry the most revenue.
Klaviyo and Mailchimp for D2C, HubSpot and Brevo for B2B. If you are on something else we will assess it honestly rather than reflexively recommending a migration.
Since Apple Mail Privacy Protection, open rate is a badly distorted metric. We track clicks, conversions and revenue per recipient instead — and yes, that means the reporting will look different.
It remains the highest-ROI channel in most of our accounts, precisely because it is owned. No algorithm change can take your list away from you.