Followers do not pay rent. The work that actually fills covers is local search, a Google profile that looks appetising, review velocity, and turning first-time diners into regulars.
Not every service matters equally in every industry. These are the four we lead with here, and we will tell you if one of them is not worth your money.
Menu, photos, hours, attributes and posts kept current on Google Business Profile. For Restaurants the profile is visited far more than the website.
Recency and volume of reviews decide both ranking and choice. We build the ask into the end of the meal, not a week later.
Short-form video of the food and the room, geo-targeted to people within realistic travelling distance — not a national follower count.
Every order through a delivery platform costs you 20-30%. We build and promote direct ordering so repeat customers come to you instead.
Flat management fees in USD. Ad spend is separate and paid directly to the platforms — we never bill a percentage of your media.
Traffic is not the goal and neither are rankings. These are the five things that, in our experience, decide whether a restaurant marketing programme produces work worth having.
Photos updated monthly, menu current, attributes complete, posts weekly. It is where the decision is actually made.
Nobody drives 40 minutes for a weekday lunch. Ads beyond your real catchment are wasted money.
A steady weekly flow beats a large historic pile — both for ranking and for how recent the reviews look to a diner.
Direct ordering promoted through packaging inserts, email and SMS. Even shifting 20% of orders direct changes your margin materially.
Valentine's, Mother's Day, graduations and corporate parties are booked weeks ahead and searched explicitly. Have the pages live early.
When someone in your area searches for what you do, you either appear in the top three results or you effectively do not exist.
Predictable enquiry flow instead of feast-and-famine referral cycles, with the volume tied to what you can actually service.
Reviews, credentials and useful content mean prospects arrive already believing you are credible, which shortens the sale.
Better targeting, better landing pages and better tracking mean the same budget produces more customers each quarter.
Every account, dashboard and asset is created in your name. Nothing is rented from an agency.
Call tracking, CRM matching and clean analytics so you can stop guessing which half of the budget is wasted.
Yes — for direct ordering, reservations and menu control. But the profile and social will be seen more, so they cannot be an afterthought.
Ask everyone, incentivise nobody. Table cards, receipt links and a QR at the exit. Offering rewards for reviews violates Google's terms and risks the profile.
For discovery, yes. As your primary channel, no — the commission structure makes it hard to be profitable. Use them to acquire, then convert to direct.
Similar, but each needs its own profile, its own reviews and its own location page. Multi-location Restaurants lose most often to inconsistent profile data.