Schools, colleges and ed-tech all live or die by intake windows. Marketing that is not ranked and running months before the window opens has already missed it.
Not every service matters equally in every industry. These are the four we lead with here, and we will tell you if one of them is not worth your money.
One properly built page per course or programme, targeting how prospective students actually search — outcomes and careers, not your internal course codes.
Budgets built around application deadlines with ramp-up, peak and last-chance phases rather than a flat monthly spend.
For K-12 and undergraduate, the student influences and the parent decides. Both need addressing, usually on different channels.
Enrolment journeys run 3-9 months across many touchpoints. Without offline conversion imports from your CRM, your reporting will credit the wrong channels.
Flat management fees in USD. Ad spend is separate and paid directly to the platforms — we never bill a percentage of your media.
Traffic is not the goal and neither are rankings. These are the five things that, in our experience, decide whether a education marketing programme produces work worth having.
Prospective students search “careers in data science” before they search your programme title. Own the earlier question.
Spend should peak with application windows and go quiet between them, not spread evenly across twelve months.
Different platforms, different messaging, different proof points. Merging them dilutes both.
Open day registration is the highest-intent action on most Education sites. Make it the primary CTA during window periods.
Automated sequences with deadlines, scholarship information and student stories carry the applicant across a long, anxious decision.
When someone in your area searches for what you do, you either appear in the top three results or you effectively do not exist.
Predictable enquiry flow instead of feast-and-famine referral cycles, with the volume tied to what you can actually service.
Reviews, credentials and useful content mean prospects arrive already believing you are credible, which shortens the sale.
Better targeting, better landing pages and better tracking mean the same budget produces more customers each quarter.
Every account, dashboard and asset is created in your name. Nothing is rented from an agency.
Call tracking, CRM matching and clean analytics so you can stop guessing which half of the budget is wasted.
Paid campaigns 3-4 months before the deadline; SEO work 9-12 months before, because rankings will not appear on demand.
By importing enrolment data from your CRM or SIS back into the ad platforms and analytics. Without that step, attribution in Education is close to fiction.
Both, differently. Students discover on social and video; parents validate through search, reviews and your website.
For undergraduate and vocational recruitment, often yes — it is where discovery happens. For postgraduate and executive programmes, rarely.