Percentage-of-spend pricing rewards an agency for spending more of your money. We charge a flat fee based on account complexity, so our incentive is your CAC — not your budget.
Tiers are set by how hard your market is to win, not by how many hours we can bill. All prices in USD.
Nothing hidden behind “custom scope”. If it is not on this table, it is not in the plan — ask us and we will price it.
| Plan features | Starter$249/mo | Bronze$399/mo | Silver$599/mo | Gold$899/mo | Platinum$1499/mo |
|---|---|---|---|---|---|
| Scope | |||||
| Managed ad spend ceiling | $3,000 | $8,000 | $20,000 | $50,000 | Unlimited |
| Ad platforms | 1 | 2 | 3 | 4 | All |
| Campaign types | Search | Search + Shopping | + PMax, Display | + Video, Demand Gen | Full suite |
| Setup & Foundations | |||||
| Account audit & teardown | ✓ | ✓ | ✓ | ✓ | ✓ |
| Conversion tracking setup | ✓ | ✓ | ✓ | ✓ | ✓ |
| Negative keyword strategy | ✓ | ✓ | ✓ | ✓ | ✓ |
| Account restructure | — | ✓ | ✓ | ✓ | ✓ |
| Server-side tracking | — | — | — | ✓ | ✓ |
| Offline conversion import (CRM) | — | — | — | ✓ | ✓ |
| Ongoing Management | |||||
| Optimisation frequency | Monthly | Bi-weekly | Weekly | 2x weekly | Daily |
| Search term review | ✓ | ✓ | ✓ | ✓ | ✓ |
| Bid & budget management | ✓ | ✓ | ✓ | ✓ | ✓ |
| Audience & remarketing setup | — | ✓ | ✓ | ✓ | ✓ |
| Creative | |||||
| Ad copy variants per campaign | 3 | 5 | 8 | 12 | Unlimited |
| Creative tests per month | — | 1 | 2 | 4 | 8 |
| Static ad design | — | ✓ | ✓ | ✓ | ✓ |
| Video ad production | — | — | — | ✓ | ✓ |
| Landing Pages & CRO | |||||
| Landing page recommendations | — | — | ✓ | ✓ | ✓ |
| Landing pages built per quarter | — | — | 1 | 2 | 4 |
| A/B testing programme | — | — | — | ✓ | ✓ |
| Reporting | |||||
| Monthly performance report | ✓ | ✓ | ✓ | ✓ | ✓ |
| Looker Studio live dashboard | — | ✓ | ✓ | ✓ | ✓ |
| Profit / margin reporting | — | — | — | ✓ | ✓ |
| Strategy calls | Monthly | Monthly | Fortnightly | Weekly | Weekly |
| Choose | Choose | Choose | Choose | Choose | |
Scroll the table sideways to compare all five plans. Prices in USD, billed monthly. Ad spend and third-party tool costs are separate.
Ad accounts, analytics, tag containers, content and dashboards are created under your ownership from day one.
We never bill a percentage of media spend. Our incentive is your cost per acquisition, not the size of your budget.
One quarter is the shortest honest window to diagnose, ship and measure. After that it is monthly with 30 days notice.
Where your CRM allows it, we report on pipeline and revenue — not just traffic, impressions and rankings.
Because percentage pricing means we get paid more for spending more, which is exactly backwards. A flat fee keeps us focused on cost per acquisition.
No. You pay Google and Meta directly from your own billing account. We never touch your media budget — that also means you keep all the account history and data.
Yes, and it is usually the fastest win. Most inherited accounts are over-segmented and optimising to the wrong conversion event. The audit shows you before you commit.
The Starter plan makes sense from roughly $1,500/month in media. Below that, a one-off restructure plus training your team gives you better value than a monthly retainer.