First-order profitability in apparel is usually thin to negative. The brands that survive are the ones that get the second and third order — which is a retention problem, not an acquisition one.
Not every service matters equally in every industry. These are the four we lead with here, and we will tell you if one of them is not worth your money.
Category and collection pages built for search, faceted navigation controlled so you are not wasting crawl budget on 90,000 filter combinations.
In apparel, creative is the targeting. A structured monthly testing cadence matters more than audience configuration.
Welcome, abandoned cart, browse abandonment, post-purchase and winback flows. For most apparel brands this is 30-40% of revenue.
Cohort analysis, repeat purchase rate and contribution margin per cohort. Acquisition decisions should follow from these, not from ROAS in the ad platform.
Flat management fees in USD. Ad spend is separate and paid directly to the platforms — we never bill a percentage of your media.
Traffic is not the goal and neither are rankings. These are the five things that, in our experience, decide whether a fashion marketing programme produces work worth having.
Twelve concepts a month tested properly beats endless audience tinkering. Creative fatigue is the real cost driver in apparel.
“Linen midi dress” style queries convert far better than brand terms and are winnable with proper collection pages.
Size guides, fit videos, model measurements and real customer photos. Returns quietly destroy apparel margin more than CAC does.
Post-purchase flows, replenishment timing and loyalty. The second order is where the brand becomes profitable.
Real customers wearing the product outperforms studio photography in paid social, consistently and by a wide margin.
When someone in your area searches for what you do, you either appear in the top three results or you effectively do not exist.
Predictable enquiry flow instead of feast-and-famine referral cycles, with the volume tied to what you can actually service.
Reviews, credentials and useful content mean prospects arrive already believing you are credible, which shortens the sale.
Better targeting, better landing pages and better tracking mean the same budget produces more customers each quarter.
Every account, dashboard and asset is created in your name. Nothing is rented from an agency.
Call tracking, CRM matching and clean analytics so you can stop guessing which half of the budget is wasted.
Usually creative fatigue plus worsening attribution, not audience decay. We diagnose which by looking at blended CAC against platform-reported ROAS — they often tell different stories.
For discovery-led brands with strong visual product, yes. It needs native creative though — reposted Instagram content performs badly.
Better size data, fit videos, customer photos and honest product descriptions. It is unglamorous and it protects more margin than most acquisition work.
Contribution margin, always. Platform ROAS ignores returns, discounts, shipping and cost of goods — all of which matter enormously in apparel.