A $349 website built around the two things that decide an HVAC job in this market: whether the homeowner can reach you in the first hour of a no-cool call, and whether they can see how a replacement gets paid for.
It also carries your TACL number where the state rule expects to find it — which, for air conditioning contractors in Texas, is not optional the way most web designers assume.
Plumbers are told by their board that the licence number should appear in advertising. Air conditioning contractors get something stricter.
16 TAC §75.71(h) says all advertising by an ACR contracting company designed to solicit air conditioning or refrigeration business must include the affiliated licensee's license number. The rule then lists exactly seven things that are exempt. A website is not one of them.
The same section requires your proposals and invoices to carry the licence number plus the TDLR regulatory notice in full, and requires your company name and licence number in letters at least two inches high on both sides of every vehicle. Most contractors have the trucks sorted. The website is usually the gap.
Figures from U.S. Census Bureau QuickFacts. We use them to make design decisions, not to decorate the page.
Median household income is $47,239 and the median owner-occupied home is worth $150,000. A full system replacement is a large share of both. If your site does not answer “what will this cost me a month”, the homeowner keeps calling around until someone does.
Older homeowners on fixed incomes are both the most heat-vulnerable group and the most price-anxious. Large type, an obvious phone number, plain-language service descriptions and honest pricing language matter more here than clever design.
With 48.4% owner-occupancy, a large share of calls come from landlords and tenants. Landlords want scheduling, invoicing and repair — not a replacement pitch. Worth separating on the site so the wrong conversation does not start.
Demand clusters around the first sustained heat and the first hard freeze. Those weeks bring the traffic, the emergency calls and the worst network conditions — only 82.6% of Paris households have a broadband subscription.
Two consequences for the build: keep the pages light, and give the maintenance-plan page enough substance to be worth promoting in April and October when nothing is breaking.
This is where HVAC differs sharply from every other trade, and where almost every web designer gets it wrong. Under 16 TAC §75.71(h), all advertising by an air conditioning and refrigeration contracting company designed to solicit business must include the affiliated licensee's license number.
The rule lists seven exceptions — national TV, plain phone-book listings, manufacturer trade ads, phone solicitations, promotional caps and tee shirts, letterheads, and signs at your permanent business location. A website is not one of them.
We put your TACLA or TACLB number in the footer of every page and on the contact page as standard. Confirm your own obligations with the Texas Department of Licensing and Regulation — we build websites, we are not your compliance advisor — but we will not hand you a site with nowhere to put it.
Texas splits ACR contractor licences: TACLA covers commercial and residential work of any size, TACLB covers residential and light commercial under 25 tons. We have seen sites advertising rooftop units and large commercial retrofits run by Class B holders.
Before we write a word of your services page we ask which licence class you hold, and we scope the site to it. A page promising work you cannot legally contract is worse than no page at all.
A system replacement in this market is a serious purchase against a median owner-occupied home value of $150,000. Sending someone to a page that says “call for a quote” with no mention of monthly payments loses the job to whoever shows a number.
If you offer financing, it belongs on the replacement page above the fold — not buried in a footer link. If you do not offer it, that is worth knowing before we build.
These are two different customers. A no-cool call in August is an emergency with a same-day decision. A system replacement is a researched purchase over days or weeks, often involving a second decision-maker.
Repair needs the phone number and a response-time promise. Replacement needs equipment options, financing, efficiency talk and warranty terms. One page cannot do both jobs, and the one that tries usually converts neither.
HVAC demand in Northeast Texas is not evenly spread across the year — it clusters around the first sustained heat and the first hard freeze. Those are the weeks your website has to carry the most traffic and load on the worst connections.
Only 82.6% of Paris households have a broadband subscription, against 91.8% with a computer. We keep page weight down deliberately and build a maintenance-plan page that can be promoted in the shoulder months, so the site is doing something in April and October too.
One price, no monthly fee for the build itself.
Plus roughly $10–15/month for domain and hosting, paid directly to your host on your own account.
Get your $349 website Free homepage conceptBeing straight about this saves us both time.
Rules of thumb we apply:
Home ├── About / Your TACL licence & team ├── Cooling │ ├── AC repair ← emergency intent │ └── AC replacement ← financing lives here ├── Heating │ ├── Furnace / heat pump repair │ └── Heating replacement ├── Maintenance plans ← the off-season page ├── Indoor air quality ├── Light commercial ← only if TACLA ├── Service areas │ └── Paris · Reno · Blossom · Deport ├── Reviews └── Contact / Book a service call
About 10 working days from first call to live. If you want to be visible for the first heat wave, start well before it — a site that launches the week demand spikes has no history for Google to work with.
What you install and service, where you travel, what you want the phone to ring for, and your licence details.
We map the pages and write the copy. You are not asked to write anything.
You see the design before the rest is built. If the direction is wrong, we change it here, not at the end.
Full site, mobile tested on real devices.
Send everything at once rather than in dribs and drabs.
Domain connected, Search Console verified, sitemap submitted, and a walkthrough so you can edit basics yourself.
Most agencies selling HVAC websites have never opened 16 TAC Chapter 75. It changes what the footer has to contain and what your services page may claim.
Not a starting-from figure that becomes four figures after the discovery call.
Domain, hosting account, site files, Search Console, Google Business Profile — all in your name from day one.
We build a site that is technically sound and structured for local search. What Google does with it is Google's decision.
Under 16 TAC §75.71(h), all advertising by an air conditioning and refrigeration contracting company designed to solicit business must include the affiliated licensee's license number. The rule lists seven exceptions — national TV, plain phone-book listings, manufacturer trade ads, phone solicitations, promotional items, letterheads and signs at your permanent business location — and a website is not among them. We build a dedicated place for it. Confirm your own position with TDLR.
TACLA (Class A) covers environmental air conditioning and commercial refrigeration of any size. TACLB (Class B) covers residential and light commercial systems under 25 tons. It changes your site directly: we scope the services pages to the work you can actually contract, so you are not advertising large commercial jobs on a Class B licence.
Ours is $349 one-time for the build, plus roughly $10–15 per month for domain and hosting paid directly to your host on your own account. HVAC-specific website packages from national agencies are commonly quoted in the low thousands. We are cheaper because the build is tightly scoped — a focused six-to-ten page site, not an open-ended custom project.
Home, About, and separate pages for AC repair, heating repair, system replacement and maintenance plans, plus a service area page and contact. Keeping repair and replacement apart matters more in HVAC than in most trades — they are different customers with different timelines.
Yes, and it is usually the most under-used page on an HVAC site. Maintenance plans are recurring revenue that smooths the gap between summer and winter peaks. We build it as a real page with what is included, what it costs and what a member gets that a non-member does not.
About 10 working days from our first call to launch, assuming details and photos arrive promptly. If you want to be visible for the first heat wave, start the build well before it — a site that goes live the week demand spikes has no history for Google to work with.
The website side of it is included in the $349 build — matching name, address and phone, plus schema so search engines read your details unambiguously. Ongoing profile work such as posts, photos and review responses is separate. For a single-location HVAC company that is often manageable in-house, and we will say so rather than sell you something you do not need.
It can, but the two trades are licensed by different agencies in Texas — TDLR for air conditioning and refrigeration, the Texas State Board of Plumbing Examiners for plumbing — and both sets of credentials need to be visible. We structure it as two clear service tracks rather than one blended list.
It removes the reasons people do not call — slow loading, no visible phone number, no licence number, no proof you work in their town. It cannot create demand that is not there, and in a city of roughly 9,900 households demand is finite. Any agency promising a specific number of leads in Paris is making it up.
On-page and technical SEO are included in the build: titles, meta descriptions, heading structure, image alt text, schema markup, XML sitemap and Google Search Console setup. That makes the site SEO-ready and built for local search. Ongoing SEO is separate work with a separate fee.
Same trade, different problem — you have a site but it does not rank.
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